Brand loyalty is a key component of marketing in the twenty-first century. Thanks to social media, which gives companies the ability to interact directly with consumers, brand loyalty has become easier to achieve than ever before.
To help companies get started with a social media plan, we asked 14 successful entrepreneurs from Young Entrepreneur Council (YEC) the following question:
What is one way companies can use social media to increase brand loyalty?
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- Develop a consistent voice and aesthetic
Developing a consistent voice and aesthetic across all platforms is critical to building brand awareness and loyalty. However, it’s important to post different content on different platforms to attract and engage followers. Just make sure your visual content, style, and tone are not the same, but are consistent. —Kristin Kimberly Marquet, Marquet Media, LLC
- Have a dedicated social customer care team
Have a dedicated team to handle social customer care. So many consumers use social channels for support, even if a brand doesn’t officially “do” it, so it just makes sense to dedicate resources to it. Try to monitor your social channels regularly and let people know when you’re online so they know when to expect a response. —Thomas Griffin, OptinMonster